Importance of Crowdfunding This refers to the collective efforts of several people who join hands and put their money together to support other people and organization in starting up businesses. Some of the activities that the crowdfunding support that includes political campaigns, artist by fans, fund companies, and also activities like the citizen journalism. Many people especially nowadays are finding it difficult to get capitals to start up their businesses, but with the great support of the crowdfunding this has been made possible. There are many benefits that come with Crowdfunding which is important, through the help of other people, or collecting the donations from several people and special groups or organizations to do a certain planned activity and start up a company. You will benefit from getting enough money to start business. This lets you have enough publicity about all the products and the services that you are offering, this is so because a huge number of parties will be pulling in the big bucks. crowdfunding assists individuals to get donations to start businesses. Your product and services will be well published, and therefore they will grow in demand very quickly and therefore many investors will be interested in joining the crowdfunding platform. This is how the awareness is spread to the potential investors for the new business enterprise. The trust funding boosts your trust in the products and the services you are offering. The products and the services that you are offerings has to be credible and trusted, and the investors have to be ensured of the same. Increase the level of trust by selling your products to the people withing the group. The increased level of trust through the sales within the groups attracts more investors. Therefore it is important to use the crowdfunding platforms to create the much-needed trust and the faith in the investors so that they can have more confidence in you and invest in the new business activities. This increases the awareness. The press will advertise your business on the front pages of the newspapers to create more awareness about your business. More success is achieved through the publicity created by the social media. The huge companies will be willing to bring in more money in your company. By more investors joining the crowdfunding many people will get money to expand their businesses. It also improves your marketing efforts, and this is so because the moment you have enough investors, you can be able to put in all the required funds to marketing campaigns. This creates more attention by attracting the section of customers who would be in need of your products and also services. The sales of your products and services goes up.