Advantages of Influencer Marketing The strategic advertising and the public relations helps in building awareness of your brand, but the word of mouth recommendations reign the highest. Majority of people will trust the word of mouth because most likely the referrals will be from trusted people. Bloggers, family and friends can market your products through the word of mouth or other blogging sites like Facebook, Twitter, Instagram and many others. The marketing that is done through the word of mouth can also be referred to as the influencer marketing. It works on attracting and influencing the loyalties of certain individuals. The influencer marketers can be close friends and family members. The influencer marketing can be through the digital platforms like the Facebook pages, Instagram, Twitter and others. You main aim will be to introduce your brand to the influencer who will in return make your brand known to the many followers who follow them. This will increase the general awareness of your product and your business and therefore an increase in potential sales. The marketer can influence the other people by writing about it about your products and brands. The bloggers can also allow you to write about your brands and products on their social blogs so that the many followers can get to read and follow the product or service. Examples of some of these influencer marketers can be the industry experts, high-profile thinkers, and very popular bloggers. If you have people who have influence to many people through the blogs it is a good idea that you are close to them because they can influence the growth of your business by marketing your products and helping your brand to grow through the word of mouth and positive post about your product. These people have a huge network of followers, and this can have a positive impact on your brand. If you want to be a part of the influencer blog post, follow their blog post, make sure that you comment on the posts and ensure that your comments are adding value. This will make you a very significant contributor on the part of the ongoing discussion, and it is most likely to catch the eye of the blogger. you can also request the blogger if you can participate on their page as a guest blog and this will make the blogger trust you even more. Be patient when you are communicating with them so that you can earn their trust. They are experts, and therefore many of the followers will respect their followers, when they post anything about an important subject matter and the followers will be able to air their views. Big organizations can use the influencers to market their brands. The Influencer marketers post informative videos online, online tutorials and many more materials that the followers can view and learn about the brands.